An Award-Winning Digital Campaign Increased
Brand Awareness & Engagement
The Association of Growers and Packers of Avocados From Mexico needed an integrated digital marketing and social media program to increase usage of avocados by core consumers
& build brand awareness for the Avocados From Mexico brand.
Avocados From Mexico’s challenge was to both educate consumers
on how to use avocados and engage them with the brand.
With minimal exposure on social media channels and no integrated digital program,
our challenge was to grow their social media presence and implement signature
programs to position the Avocados From Mexico brand as the category leader
Red Ropes Digital created a complete digital strategy integrating social media, influencers, digital advertising, contests & promotions, plus
viral offline elements to promote conversations about avocados
By using the engaging and memorable tagline:
“I Love Avocados”
and applying it in innovative and fun ways, we captivated consumers
and created an award-winning campaign during February, the month of love.
Social Media advertising
Twitter Party
Influencer Program
Avocado Lovers subdomain
Digital Assets to download and share with friends
Ringtones
Virtual Gifts
Blogger Badges
Wall paper and screen savers
Real Life Assets and Promotion
I Love Avocados Flash Mob at Santa Monica Place
I Love Avocados original tee-shirts, bumper stickers, mugs and premiums
Print 