A Content Management and Communications Campaign That Maximized Traffic & Increased Press Coverage
Bertelsmann Stiftung’s GED team conducts studies and publishes papers
on a variety of topics concerning the impact of globalization.
Launching a new website to showcase their work, they called on us to expand their reach
to their target audience: International and business press, thought leaders
and policy influencers around the world through social media.
Training project managers in best practices for blogging built the framework
for a social media advertising and content management program.
With weekly meetings across multiple time zones, we edited and optimized studies, focus papers,
videos and opinion pieces; developed a social media strategy and
implemented advertising and social campaigns.
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